/ Social Media Guide
Social media gives you a platform for making your messages more accessible and for networking with wider audiences nationally and internationally. It is becoming an increasingly popular tool in advocacy as it is free and easy to use. It can be useful for:
Getting messages out to large numbers of people
Promoting activities and events
Getting support for a specific call to action/petition
Directly targeting politicians
Reaching consumers and organisations alike
Keeping up to date with others’ activities
Twitter is one of the most commonly used social media platforms in advocacy. Tweets can be best described as short ‘snippets’ of information with a 140 character limit (including any links) and can be used to share links, give top tips and statistics as well as promote news stories and campaign updates.
Keywords in a tweet preceding by a ‘#’ which helps to improve searchability and groups your tweet with others using the same hashtag.
You can send a reply to a tweet, in answer to a question or to comment on what someone else has said.
You can retweet someone else’s tweet if you like what they are saying (MT = modified tweet).
Send a tweet to someone or mention them in a tweet by using the ‘@’ symbol followed by their twitter name.
World Obesity Tweet Suggestions
/ World Obesity Day Tweets
Potential tweets (more will follow as more data comes through and new tools launched).
The following includes a selection of tweets you may want to use for inspiration for your own @handles. These should not go live before 11 October, and more will be available closer to the time when additional data and tools are finalised.
If you have any questions, please email email@example.com.
This #WorldObesityDay we’re calling on #media around the globe to abandon the use of stigmatising images and language about obesity. Call out discrimination and stigma by sending examples to @endweightstigma. Visit www.obesityday.worldobesity.org for more info @WorldObesity
New research from @WorldObesity shows the negative and stigmatising nature of media reports about obesity. Stigma can lead to social isolation and deter people from seeking medical care. Help us #endweightstigma this #WorldObesityDay www.obesityday.worldobesity.org
A @WorldObesity analysis of almost 200 images published in media titles around the world found examples of negative images that fuel discrimination and misperceptions about obesity. Send us examples @endweightstigma and get involved here: www.obesityday.worldobesity.org
We’re calling on the #media to help #endweightstigma. If you work in the #media and aren’t sure which images to use when reporting on obesity, check out the @WorldObesity image bank: www.imagebank.worldobesity.org
Have you seen examples of obesity stigma recently, including on here? We’re determined to call it out. Send over any examples to @endweightstigma or by using #endweightstigma. #endweightstigma
People with obesity have told us they often feel stigmatised in health settings. To help #endweightstigma we need providers to acknowledge the broader factors that lead to obesity, which will improve support and efficacy during diagnosis and treatment #WorldObesityDay
New research highlights the prominence of stigmatising images in media around the world. It’s time to #endweightstigma and the media can lead the way. See the Image Bank published by @WorldObesity for appropriate images to use for media reports:
New research reveals the extent of weight stigma and discrimination against people with obesity. It’s time to change the narrative and #endweightstigma. Full story here: #WorldObesityDay @endweightstigma