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/ Social Media Guide

Social media gives you a platform for making your messages more accessible and for networking with wider audiences nationally and internationally. It is becoming an increasingly popular tool in advocacy as it is free and easy to use. It can be useful for:

  • Getting messages out to large numbers of people

  • Promoting activities and events

  • Getting support for a specific call to action/petition

  • Directly targeting politicians

  • Reaching consumers and organisations alike

  • Keeping up to date with others’ activities


Twitter is one of the most commonly used social media platforms in advocacy. Tweets can be best described as short ‘snippets’ of information with a 140 character limit (including any links) and can be used to share links, give top tips and statistics as well as promote news stories and campaign updates.
Twitter Jargon



Keywords in a tweet preceding by a ‘#’ which helps to improve searchability and groups your tweet with others using the same hashtag.



You can send a reply to a tweet, in answer to a question or to comment on what someone else has said.

RT (Retweets)


You can retweet someone else’s tweet if you like what they are saying (MT = modified tweet).

@Username (Mentions)


Send a tweet to someone or mention them in a tweet by using the ‘@’ symbol followed by their twitter name.