Registered charity number 1076981.

Registered in England and Wales, 3802726. A company limited by guarantee.

© 2018 by World Obesity Federation. All Rights Reserved.

/ Social Media Guide

Social media gives you a platform for making your messages more accessible and for networking with wider audiences nationally and internationally. It is becoming an increasingly popular tool in advocacy as it is free and easy to use. It can be useful for:

  • Getting messages out to large numbers of people

  • Promoting activities and events

  • Getting support for a specific call to action/petition

  • Directly targeting politicians

  • Reaching consumers and organisations alike

  • Keeping up to date with others’ activities


You can get involved with World Obesity discussions through the World Obesity LinkedIn group. You can also set up your own page to promote activities and work to your own members.


Twitter is one of the most commonly used social media platforms in advocacy. Tweets can be best described as short ‘snippets’ of information with a 140 character limit (including any links) and can be used to share links, give top tips and statistics as well as promote news stories and campaign updates.
Twitter Jargon



Keywords in a tweet preceding by a ‘#’ which helps to improve searchability and groups your tweet with others using the same hashtag.



You can send a reply to a tweet, in answer to a question or to comment on what someone else has said.

RT (Retweets)


You can retweet someone else’s tweet if you like what they are saying (MT = modified tweet).

@Username (Mentions)


Send a tweet to someone or mention them in a tweet by using the ‘@’ symbol followed by their twitter name.

World Obesity Tweet Suggestions

/ World Obesity Day Tweets

Potential tweets (more will follow as more data comes through and new tools launched).

The following includes a selection of tweets you may want to use for inspiration for your own @handles. These should not go live before 11 October, and more will be available closer to the time when additional data and tools are finalised.

If you have any questions, please email

  • This #WorldObesityDay we’re calling on #media around the globe to abandon the use of stigmatising images and language about obesity. Call out discrimination and stigma by sending examples to @endweightstigma. Visit for more info @WorldObesity

  • New research from @WorldObesity shows the negative and stigmatising nature of media reports about obesity. Stigma can lead to social isolation and deter people from seeking medical care. Help us #endweightstigma this #WorldObesityDay

  • A @WorldObesity analysis of almost 200 images published in media titles around the world found examples of negative images that fuel discrimination and misperceptions about obesity. Send us examples @endweightstigma and get involved here:

  • We’re calling on the #media to help #endweightstigma. If you work in the #media and aren’t sure which images to use when reporting on obesity, check out the @WorldObesity image bank:

  • Have you seen examples of obesity stigma recently, including on here? We’re determined to call it out. Send over any examples to @endweightstigma or by using #endweightstigma. #endweightstigma

  • People with obesity have told us they often feel stigmatised in health settings. To help #endweightstigma we need providers to acknowledge the broader factors that lead to obesity, which will improve support and efficacy during diagnosis and treatment #WorldObesityDay

  • New research highlights the prominence of stigmatising images in media around the world. It’s time to #endweightstigma and the media can lead the way. See the Image Bank published by @WorldObesity for appropriate images to use for media reports:

  • New research reveals the extent of weight stigma and discrimination against people with obesity. It’s time to change the narrative and #endweightstigma. Full story here: #WorldObesityDay @endweightstigma




Stigmatising imagery is all too prevalent in media and articles online. If you see examples of stigmatising imagery in the media, call them out and share with them our image bank.